Browsing Seminar Nasional dan Call for Papers SANCALL 2014 by Issue Date
Now showing items 41-51 of 51
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Analisis Pengaruh Ukuran, Pertumbuhan dan Profitabilitas Perusahaan Terhadap Koefisien Respon Laba (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2009-2011)
(Universitas Muhammadiyah Surakarta, 2014-07)This research aims to test and analyze, is the size of the company, the growth and the profitability of the company have an effect on to Coefficient profit response (ERC) in manufacturing companies listed in the Indonesia ... -
Pengaruh Electronic Word of Mouth (Ewom) terhadap keputusan pembelian Kamera DSLR
(Universitas Muhammadiyah Surakarta, 2014-08)The ever-growing world of photography led to a large number of owners of DSLR cameras. The photographic community is formed. Technological progress in terms of the internet and social network Facebook give impact on the ... -
Implementasi Strategi Pemasaran Relasional dan Pengaruhnya terhadap Kepuasan Pelanggaan (Kajian Empiris pada Pelanggaan Bisnis Ritel di Kota Surakarta)
(Universitas Muhammadiyah Surakarta, 2014-08)This study aims to analyze the influence of relationship marketing variables such as: communication, commitment, trust, and quality service to the customer satisfaction in retail business. The research sample is 100 ... -
Analisis Faktor-Faktor yang Mempengaruhi Perpindahan Merek pada Produk Smartphone (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Surakarta yang Melakukan Perpindahan Merek dari Blackberry ke non Blackberry)
(Universitas Muhammadiyah Surakarta, 2014-08)Penelitian ini bertujuan untuk mengetahui pengaruh antara kualitas produk, iklan dan variety seeking terhadap brand switching. Sampel dalam penelitian ini adalah mahasiswa Universitas Muhammadiyah Surakarta yang berjumlah ... -
Model Konseptual Relationship Marketing salam Business to Business: Pendekatan Dyadic Vs non-Dyadic
(Universitas Muhammadiyah Surakarta, 2014-08)In the field of relationship marketing debate about school of thought, research traditions and methods are confounding. However, there is a similar thought about the nature of relationship construct among marketing ... -
Model Meningkatkan Niat Pembelian Konsumen pada Produk Ramah Lingkungan
(Universitas Muhammadiyah Surakarta, 2014-08)The research plan aims to 1) Make a description of the public perception of the value, risks, and rate their confidence in eco-friendly products and 2) Establish a green marketing model by considering the environmenta ... -
Pola Distribusi Buah Lokal dan Buah Import: Studi Kasus pada Pedagang Buah di Kota Semarang
(Universitas Muhammadiyah Surakarta, 2014-08)Displacement of local fruit with imported fruit can not be ignored, the impact is huge, because it relates directly to the income of local fruit producers, one of which is a fruit-bearing villagers. Local fruit should ... -
Analisis dan Desain Sistem Informasi Usaha Penerbitan Buku Pelajaran Pendidikan Dasar dan Menengah (Studi Kasus Pengadaan Buku Sekolah Elektronik
(Universitas Muhammadiyah Surakarta, 2014-08)This research approaches the issues of (BSE) paperless textbook from Elementary School, Junior High School and Senior High School in Indonesia. It’s very important for publisher to manage the changing process from the ... -
Dari Ibu Rumah Tangga Menjadi Wanita Pengusaha : Hambatan dan Tantangan dalam Menjalankan Usaha di Sepanjang Hulu Hilir Proses Produksi
(Universitas Muhammadiyah Surakarta, 2014-08)The development of Small and Medium Enterprises ( SMEs ) in Indonesia is currently growing rapidly, but a lot of managerial issues often faced by SMEs in their business . The research results stated that the lack of ... -
Daya Tarik Wisata Sejarah Budaya : Kasus Atribut Bangunan Kota Lama Semarang
(Universitas Muhammadiyah Surakarta, 2014-08)Building attribute is one of the main attractiveness of historical-culture tourism. The condition of building, however, is a serious problem for tourism attractiveness. The study aims to analyze the gap between expectation ... -
Analisis Pengaruh Capital Adequacy Ratio (CAR), Loan To Deposit Ratio (LDR) Dan Net Interest Margin (NIM) Terhadap Return On Asset (ROA) (Studi Kasus Pada Pt Bank Mandiri (Persero) Tbk Periode 2008-2012
(Universitas Muhammadiyah Surakarta, 2014-09)This study aims to determine the impact of the Capital Adequacy Ratio ( CAR ) , Loan to Deposit Ratio ( LDR ) and Net Interest Margin ( NIM ) of the Return on Assets ( ROA ) at PT . Bank Mandiri ( Persero ) Tbk . The data ...