Analisis SWOT dan Posisi Kewirausahaan Jamaah Masjid

Abstract

The purpose of this study is to analyze entrepreneurial positions through strengths, weaknesses, opportunities and threats of entrepreneurship in mosque worshipers community. The research method is a double case study on the Baitusyukur Gonilan and Istiqlal Sumber mosques worshipers community. Data is obtained through interview from parties who understand the worshiperscommunity of mosques and observation. The results of the study show that mosque worshipers have great strength and potential for entrepreneurship and small threats. The results of the study also showed that mosque worshipers were in positions of weakness in entrepreneurial knowledge and mentality. If these weaknesses can be overcome, then strength can be used to reach the existing potential. Therefore, it is recommended that the worshipers of the two mosques overcome the weaknesses of entrepreneurial knowledge and mentality.