RELATIONSHIP MARKETING, RELATIONSHIP EFFORT DAN KUALITAS PELAYANAN TERHADAP RELATIONSHIP OUTCOMES KONSUMEN PERUSAHAAN (Studi Kasus Pada Mini Market Alfamart di Banyuanyar Surakarta)

Abstract

This encourages the writer to verify whether the relationship marketing, relationship effort and service quality the achievement in customer relationship outcomes at Alfamart Banyuanyar Surakarta. The population of the study is the customer who comes at Alfamart Banyuanyar Surakarta. Out of the whole population, 100 customers were taken as the sample. The sampling technique used was random sampling. In collecting data the writer used questionnaire. Techniques of analysis the data in this study are multiple linear regression, t-test, F-test and determination test. The result of analysis shows that there is a positive correlation between relationship marketing, relationship effort, service quality and customer relationship outcomes. There is significantly between relationship marketing (X1), relationship effort (X2), service quality (X3) with customer relationship outcomes (Y), and the hypothesis saying that the relationship marketing, relationship effort and service quality positively and significantly influences the achievement of customer relationship outcomes at Alfamart Banyuanyar Surakarta is accepted.