FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN PADA MINIMARKET

Abstract

The purpose of in this research is to analyze factors influencing customer in choosing Mini Market as place of going shopping customer market in district of Banjarsari Surakarta the year 2011.Population which will be checked is all public in district of Banjasari Surakarta which is consumer market in area Kecamatan Banjarsari Surakarta, while sample applied 100 publics. Data analytical method applied in this research is factor analysis, multiple regression, t test , F , and the of determination. The conclusion obtained is (1) the conclusion of the factors analysis shows that there were 15 indicators have influence in customer choosing to market (2) there is 6 new variable that influencing the consumer in choosing market that is quality of service, various and quality of product of minimarket, location and promo, and perception about price, design market, and the attribute physical attribute, (3) variable of quality of service and various and quality of product have influenced to customer choose to minimarket, and (4) variable of service quality factor was factor that most dominant to election of customer in choosing mini market at Banjarsari Surakarta. test