The Community Empowerment Through Corporate Social Responsibility: A Case Of The Limited Liability Company Of Pt. Holcim Indonesia Tbk Cilacap Plant

Abstract

The objectives of this research are: (1) to explain the concept of Corporate Social Responsibility (CSR) developed by of PT. HolcimIndonesia Tbk. Cilacap Plant; (2) to explain the activities of the community empowerment conducted by the Limited Liability Company of PT. HolcimIndonesia Tbk. Cilacap Plant; (3) to explain the perception and participation of the community on the activities of the community empowerment conducted by the Limited Liability Company of PT. HolcimIndonesia Tbk. Cilacap Plant; (4) to reveal the factors influencing the evaluation on the results and benefits of the community empowerment; and (5) to formulate the model which can be done in the community empowerment through CSR developed by the Limited Liability Company of PT. HolcimIndonesia Tbk. Cilacap Plant. This research used the explanatory and correlational study. The data and information of the research were explored in depth. The samples of the research were taken by using group random sampling with many phases. The population of the research consisted of 612, and the respondents of the research were 250. The data of the research were analyzed by using path analysis. The results of the research show that: (1) the concept of CSR of the Limited Liability Company of PT. Holcim Indonesia Tbk. Cilacap Plant has shown the high commitment toward the implementation of its CSR; (2) the results of the community empowerment activities cover education, health, economy, and environment with adequate budget allocations; (3) the perception and participation of the community toward the community empowerment activities are high and are strengthened by the results and benefits of CSR; (4) the factors influencing the evaluation on the benefits of the community empowerment are as follows: (a) the evaluation on the results of the empowerment that all of the perceptions of the community have significant effects, which include perceptions on the group dynamics, government support, community’s participation in the empowerment, variety of benefit recipients, variety of CSR activities, performance of CSR, and CSR b) internal factors, c) external factors, and d) information on CSR; (5) the formulations of model in the community empowerment activities through CSR on the evaluation of the community empowerment benefits through CSR activities include the following: a) the evaluation of the empowerment results, b) the participation of the community in the empowerment, c) perception on the group dynamics, d) perception on the variety of CSR activities, e) the community’s perception on CSR, f) internal and external factors, and g) information on CSR.