Pengaruh Produk, Pelayanan, Promosi dan Lokasi Terhadap Keputusan Masyarakat Memilih Bank Syariah di Surakarta

Abstract

The purpose of this study was to determine the effect of the products, services, promotions and public locations to choose Islamic banks. This research is descriptive quantitative research methods. The population in this study are customers of Bank Syariah Mandiri Branch Surakarta. The sample was a customer of Bank Syariah Mandiri Branch Surakarta. With the selection of the sample using a convenience sampling technique. The data used is primary data collected directly through questionair for customer Syariah Mandiri Bank Branch Surakarta. The method used to test the hypothesis is the multiple linear regression. The results showed an effect on the location of services and the public pick Islamic banks. While products and promotions do not affect the public choose Islamic banks.