PENYAJIAN INFORMASI PERISTILAHAN PERBANKAN DAN KEBERLANGSUNGAN NASABAH BANK DI KOTA SURAKARTA

Abstract

This study aims at identifying the terminologies used in banking and describing the information presentation of the terminologies. This study employs documentation in the data collection and descriptive as well as interpretative techniques in the data analysis. The result of the study are as follows: (1) The types of the bank information presentation include persuasive oral presentation, simple written package, oral and written combination, written and visual combination, dictionary pamphlet, and transaction practice forms; 2) most terminologies are derived from a foreign language; 3) factors contributing to the continuity of customers include the process of transaction service, motto and strategy of customer service, close distance of the customer’s residence to the bank.