Strategi Pengembangan Kawasan Pariwisata Perkotaan Studi Kasus Jakarta

Abstract

Tourism impacts for economic growth and social welfare. However, in order to have optimal development of tourist areas it is necessary to have strategy. The purpose of this study is to identify the main factors in determining the strategy of tourist areas development. Data were collected through in-depth interview to the public and private sector experts of tourism. Data were analyzed by using the Analytic Network Process (ANP). The results of this research is the development strategy of urban tourism area which the order of priorities are the quality of human resource development, increased stakeholder commitment, excellent service, and global marketing. Results are expected to be used as input to government policy makers, private sector and communities inin developing tourism.