Implementasi Pengembangan Materi Ajar Alih Kode dalam Pembelajaran Sosiolinguistik Berbasis Komunikasi Promosi

Abstract

This article was written as one of the pioneering realization promolinguistics or marketlinguis tics. During this time, the term promotion which is associated with the study of language seems merely synonymous with iklan, advertensi, reklame, and pariwara. This article has two purposes. 1. Describe the implementation of the development of instructional materials over the code mixing in the promotional communications-based learning sociolinguistics. 2. Describe the function of the implementation of the development of teaching materials over the code switching in the promotional communications-based learning sociolinguistics. Location Research in Universities /Colleges (PTN / PTS) Central Java. Sources of data for the feasibility of implementation is the focus group discussion (FGD). Data was collected with FGD and refer note. In this case, researchers analyzed data interpretative against the implementation process. Likewise, the need for analysis by taking into account aspects of language (intralingual) and which is outside language (ekstralingual). The results of this study there are two things. 1) The form of implementation are students reading the article, discuss, understand, and efforts to implement the results of the development of teaching materials based code promotional communications interference in scientific writing (papers, articles, theses), and evaluation. 2) There are some functions of the implementation of the results of such development. Among others giving the student experience for the future, associated with the selection of languages that have contributed to the improvement of the marketability of goods or services. The form of promotional communication is the interaction between stimulation installer promotion with the response of prospective purchasers or prospective significant customer.