Browsing by Author "Edy, Irwan Christanto"

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    • Impulsive Buying Behavior pada Konsumen Online 

      Edy, Irwan Christanto; Haryanti, Setyani Sri (The National Conference on Management and Business (NCMAB) 2018, 2018-05)
      The purpose of this study to determine the factors that influence the behavior impulsive buying in consumer online. This study is a survey research. The data used are primary data and secondary student population of the ...

    • Kajian Model Empiris: Pengaruh Media Sosial terhadap Life Style dan Keputusan Pembelian 

      Edy, Irwan Christanto; Brotojoyo, Endang (Muhammadiyah University Press, 2017-05-24)
      Perkembangan jejaring media sosial yang sangat pesat, menarik perhatian peneliti untuk melakukan studi penelitian, khususnya dampak media sosial terhadap gaya hidup (life style) individu. Penelitian ini bertujuan untuk ...