Browsing by Author "Nurrahmi, Maftuhah"
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Experiential Marketing Model on Hotels Owned by Regional Government of the South Sumatra Province
Nurrahmi, Maftuhah (ISETH 2018 (International Summit on Science, Technology, and Humanity), 2018)The purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the ...