Browsing by Author "Wahib, Ahmad Bunyan"
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Pengaruh Metoda Pembayaran Terhadap Perilaku Belanja dan Donasi Konsumen: Pengujian Teori Mental Accounting Dengan Desain Eksperimental Pada Pra-Penerapan Gerakan Nasional Non-Tunai di Pondok Pesantren
Kresnawati, Etik; Wahib, Ahmad Bunyan; Pertiwi, Ruspita Rani (Seminar Nasional dan The 5th Call For Syariah Paper (SANCALL) 2018, 2018)This study aims to test the argument of mental accounting theory that individuals will behave differently in treating money. More specifically, this study examines whether the difference in payment terms, cash and debit ...