Browsing by Author "Wungu, Klaudia Mustika"

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Psychological Dynamics in the Creative Process of Copywriters in the making of Advertisements

Wungu, Klaudia Mustika; Matulessy, Andik; Suryanto, S (ISETH 2019 (International Summit on Science, Technology, and Humanity), 2019)

The purpose of this study is to describe: (1) the creative process of the copywriter in making advertisements, (2) the factors that hinder the creative process in making advertisements, (3) the factors that support the ...