Seminar Nasional dan Call for Papers SANCALL 2014Research Methods and Organizational Studieshttp://hdl.handle.net/11617/109822024-03-28T18:16:40Z2024-03-28T18:16:40ZModel Konseptual Relationship Marketing salam Business to Business: Pendekatan Dyadic Vs non-DyadicSetyawan, Anton Agushttp://hdl.handle.net/11617/47352019-07-02T06:47:08Z2014-08-01T00:00:00ZModel Konseptual Relationship Marketing salam Business to Business: Pendekatan Dyadic Vs non-Dyadic
Setyawan, Anton Agus
In the field of relationship marketing debate about school of thought, research traditions and
methods are confounding. However, there is a similar thought about the nature of relationship
construct among marketing scholars, they are views that relational construct is dyadic in
nature. Measurement of construct in relationship marketing does not always follow that view,
in contrast many research in this field use single perception instead of dyadic analysis. This
study examines estimation model in relationship marketing. Purpose of this study is to discuss
concept of dyadic versus non dyadic approach in relationship marketing research.
2014-08-01T00:00:00ZAnalisis Faktor-Faktor yang Mempengaruhi Perpindahan Merek pada Produk Smartphone (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Surakarta yang Melakukan Perpindahan Merek dari Blackberry ke non Blackberry)Khasanah, Aulia UswatunKuswati, Rinihttp://hdl.handle.net/11617/47342019-07-02T06:47:08Z2014-08-01T00:00:00ZAnalisis Faktor-Faktor yang Mempengaruhi Perpindahan Merek pada Produk Smartphone (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Surakarta yang Melakukan Perpindahan Merek dari Blackberry ke non Blackberry)
Khasanah, Aulia Uswatun; Kuswati, Rini
Penelitian ini bertujuan untuk mengetahui pengaruh antara kualitas produk, iklan dan variety
seeking terhadap brand switching. Sampel dalam penelitian ini adalah mahasiswa Universitas
Muhammadiyah Surakarta yang berjumlah 100 responden. Teknik pengambilan sampel dalam
penelitian ini adalah dengan purposive sampling dan convenience sampling. Metode analisis data
yang digunakan adalah uji normalitas dan uji analisis regresi linier berganda dengan uji t, uji F,
dan koefisien determinasi (R
2
). Dalam penelitian ini data memenuhi untuk berdistribusi normal.
Dari uji hipotesis didapatkan hasil bahwa kualitas produk dan variety seeking memiliki pengaruh
yang signifikan dengan t hitung masing-masing sebesar 6,869 dan 3,846 sedangkan variabel iklan
idak memiliki pengaruh yang signifikan dibuktikan dengan nilai t hitung sebesar -0,970. Pada uji
F menunjukkan bahwa secara bersama-sama variabel kualitas produk, iklan dan variety seeking
berpengaruh signifikan terhadap brand switching. Hasil koefisien determinasi (R
) sebesar 59,9 %
2
2014-08-01T00:00:00ZPengaruh Electronic Word of Mouth (Ewom) terhadap keputusan pembelian Kamera DSLRWijaya, TommiParamita, Lidiahttp://hdl.handle.net/11617/47292019-07-02T06:47:08Z2014-08-01T00:00:00ZPengaruh Electronic Word of Mouth (Ewom) terhadap keputusan pembelian Kamera DSLR
Wijaya, Tommi; Paramita, Lidia
The ever-growing world of photography led to a large number of owners of DSLR cameras. The
photographic community is formed. Technological progress in terms of the internet and social
network Facebook give impact on the development of photography community. The Internet empowered
consumers
to share information easily. Consumers share their experiences through the
internet, so that it affects others by using the electronic word of mouth. It againsts buying decision
on a product.
This study aimed to know the influence of the electronic word of mouth on Komunitas Kamera
Apa
Saja
(KOKAS)in
group
Facebook
to
the
decision
purchase
DSLR
cameras.30
respondents
were took with judgement sampling techniques. The simple linear regression awas used to
analyze the data.
The result showed that the electronic word of mouth did not affect purchase decisions significantly
to DSLR cameras. Hypothesis test results (test t) value the significance of 0.063 & gt;
the R square value of 0.005 and 11.8%.
2014-08-01T00:00:00ZDari Ibu Rumah Tangga Menjadi Wanita Pengusaha : Hambatan dan Tantangan dalam Menjalankan Usaha di Sepanjang Hulu Hilir Proses ProduksiKristanto, Ari BudiAndreas, Hanantohttp://hdl.handle.net/11617/47282019-07-02T06:47:07Z2014-08-01T00:00:00ZDari Ibu Rumah Tangga Menjadi Wanita Pengusaha : Hambatan dan Tantangan dalam Menjalankan Usaha di Sepanjang Hulu Hilir Proses Produksi
Kristanto, Ari Budi; Andreas, Hananto
The development of Small and Medium Enterprises ( SMEs ) in Indonesia is currently growing
rapidly, but a lot of managerial issues often faced by SMEs in their business . The research results
stated that the lack of long-term planning and strategic thinking in business are the major
contribution of their business’ slow growth. To help the SMEs become more competitive, value
chain approach can be employed to make upgrading strategy. This study uses a case study in Abon
Lele industry in Boyolali, where women have a vital role as a women entrepreneur in the entire
business process. Abon Lele Boyolali industry is also facing the same problem as that faced by
other SMEs. This makes it difficult to develop their business. The use of a value chain approach
can explain the whole production activities, so that the optimal solution can be made. The
upgrading strategy also performed by SWOT analysis. The research result showed that the
increase in business competitiveness Abon Lele Boyolali can be done through product innovation,
product image promotion, strengthening of the entrepreneurial spirit and market extension. These
are expected to improve the welfare of businesses in the industry Boyolali shredded catfish.
2014-08-01T00:00:00Z