Browsing ISETH 2017 (The 3rd International Conference on Science, Technology, and Humanity) by Author "Wahyono, W"
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The Mediating Role of Environmental Concern and Perceived Consumer Effectiveness on the Relationship between Consumer Skepticism Toward Advertising and Green Purchasing Behavior
Waskito, Jati; Wahyono, W (Proceedings of ISETH 2017 (The 3rd International Conference on Science, Technology, and Humanity), 2017-12-13)The purpose of this study was to examine the mediating role of Environmental Concern (EC) and Perceived Consumer Effectiveness (PCE) on the behavior of Green Purchasing. Survey with questionnaire instrument involving 299 ...