Waskito, Jati; Wahyono, W (Proceedings of ISETH 2017 (The 3rd International Conference on Science, Technology, and Humanity), 2017-12-13)
The purpose of this study was to examine the mediating role of Environmental Concern (EC) and
Perceived Consumer Effectiveness (PCE) on the behavior of Green Purchasing. Survey with questionnaire instrument involving 299 ...