Browsing ISETH 2017 (The 3rd International Conference on Science, Technology, and Humanity) by Subject "Consumer's Purchase Decision"
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Indonesia Consumer's Purchase Decisions and Private Label Brands: Study of Superindo Retailer
(Proceedings of ISETH 2017 (The 3rd International Conference on Science, Technology, and Humanity), 2017-12)Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their ...