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    • Indonesia Consumer's Purchase Decisions and Private Label Brands: Study of Superindo Retailer 

      Saputri, Marheni Eka; Saraswati, Trisha Gilang (Proceedings of ISETH 2017 (The 3rd International Conference on Science, Technology, and Humanity), 2017-12)
      Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their ...