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    Indonesia Consumer's Purchase Decisions and Private Label Brands: Study of Superindo Retailer 

    Saputri, Marheni Eka; Saraswati, Trisha Gilang (Proceedings of ISETH 2017 (The 3rd International Conference on Science, Technology, and Humanity), 2017-12)
    Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their ...

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    AuthorSaputri, Marheni Eka (1)Saraswati, Trisha Gilang (1)Subject
    Consumer's Purchase Decision (1)
    Private Brand (1)Retailer (1)... View MoreDate Issued2017 (1)Has File(s)Yes (1)

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