Browsing Seminar Nasional dan The 3rd Call For Syariah Paper (SANCALL) 2016 by Subject "Social Commerce"
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Pengaruh Dukungan Sosial dan Interaktivittas Terhadap Keputusan Konsumen Melakukan Pembelian Melalui S-Commerce
(Universitas Muhammadiyah Surakarta, 2016-05-28)This study aimed to examine the effect of social support and interactivity toward consumer decision making to purchases through s-commerce. This study uses the theory of reasoned action (TRA) as a reference. The method ...