Browsing IENACO (Industrial Engineering National Conference) 2013 by Subject "brand"
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Kepercayaan Konsumen Terhadap Merek Dan Hubungannya Dengan Loyalitas Merek Produk Mesin Cetak (Printer) Pada Mahasiswa Universitas Sebelas Maret Surakarta
(Universitas Muhammadiyah Surakarta, 2013-03-28)Consumer loyalty to the product brand is an important concept, especially at high competitiveness level of condition with low growth. This research is aimed to discover the link and the effect of trust in a brand model ...