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Pengaruh Karakteristik Inovasi terhadap Niat Mengadopsi Solopos Epaper
(Muhammadiyah University Press, 2017-05-24)
This paper to examines factors that the influence of innovation characteristic to intention to adopt
Solopos epaper. Nowdays, many newspaper companies in Indonesia to offer the electronic paper
(epaper) services. But not ...
Perkembangan Model Helix dalam Peningkatan Inovasi
(Muhammadiyah University Press, 2017-05-24)
Innovation plays an important role in improving economic growth and competitiveness of a
country. The realization of innovation requires the support of various parties. This support
or participation is often called the ...
Pengaruh Relevance, Confusion, dan Entertainment Iklan Hijau terhadap Sikap Skeptis Konsumen
(Muhammadiyah University Press, 2017-05-24)
The purpose of this study was to analyze the effect of consumer involvement in environmental
sustainability, and green ad impressions that are thematically relevant, confusing and entertaining
nature, against their ...
Analisis Voter Behaviour sebagai Strategi Political Marketing pada PILKADA Serentak di Kota Bukittinggi
(Muhammadiyah University Press, 2017-05-24)
This research is motivated by the implementation of the election of regional head (Pilkada) at the
same time in 2015 which is followed by many candidate pairs. Marketing is required in every
competition including in ...
Peran Pustakawan di Perguruan Tinggi sebagai Penyedia Data dan Informasi dalam Menunjang Penelitian Bisnis
(Muhammadiyah University Press, 2017-05-24)
In this era of globalization, business competition is very tight. Companies in various industrial sectors
in Indonesia are competing to be the best in business competition. In business research, it needs a lot
of data ...
Pengaruh Strategi Pemasaran dan Orientasi Wirausaha terhadap Kinerja Pemasaran yang Dimoderasi oleh Lingkungan Persaingan pada Industri Batik Sokaraja, Kabupaten Banyumas
(Muhammadiyah University Press, 2017-05-24)
This study entitled "The Effect of Marketing Strategy and Orientation Entrepreneurial Performance
Against Marketing That Moderated By Environment Competition On Batik Industry Sokaraja,
Banyumas." The purpose of this ...
Strategi Pengembangan Industri Kreatif dengan Pendekatan Triple Helix (Studi Kasus pada Industri Kreatif di Tangerang Selatan)
(Muhammadiyah University Press, 2017-05-24)
The purpose of this research is to identify the problems faced by the creative industry in South
Tangerang and the strategy of triple helix used for business development can be achieved
Methodology / Design The research ...
Pemanfaatan Media Sosial untuk Membangun Kepercayaan Merk
(Muhammadiyah University Press, 2017-05-24)
The purpose of this research is to analyze influence of social media instagram to create brand
trust in Muhammadiyah University of Surakarta. The population on this research is all of
Muhammadiyah University of Surakarta ...
Faktor-Faktor yang Memotivasi Minat Mahasiswa dalam Berwirausaha setelah Mendapatkan Materi KWU
(Muhammadiyah University Press, 2017-05-24)
This study aimed to examine the effect of risk tolerance, boost self success, freedom in work and
employment background of parents of interest in entrepreneurship. Testing the hypothesis in this study
using multiple ...
Pengkomunikasian Corporate Identity Hotel Syariah (Studi Kasus Implementasi Komunikasi Pemasaran Terpadu dalam mengomunikasikan Corporate Identity Hotel Syariah di Solo)
(Muhammadiyah University Press, 2017-05-24)
Corporate Identity is used to introduce himself further about the company. This research is
a qualitative case study plural types where the research was conducted in three locations of sharia
in Solo. This study aimed ...