Browsing The National Conference on Management and Business (NCMAB) 2018 by Subject "Price"
Now showing items 1-1 of 1
-
Analysis of Consumer Decisions Based on Product Quality, Price, and Brand Equity in Buying Fresh Milk Shi Jack in Surakarta
(The National Conference on Management and Business (NCMAB) 2018, 2018-05)The purpose of this study was to examine and analyze the significant effect partially and simultaneously between product quality, price, and brand equity to consumer decision to buy Fresh Milk Shi Jack in Surakarta. This ...