Browsing The National Conference on Management and Business (NCMAB) 2018 by Subject "consumer characteristics"
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Impulsive Buying Behavior pada Konsumen Online
(The National Conference on Management and Business (NCMAB) 2018, 2018-05)The purpose of this study to determine the factors that influence the behavior impulsive buying in consumer online. This study is a survey research. The data used are primary data and secondary student population of the ...