Browsing The 2nd University Research Colloquium (URECOL) 2015 by Author "Waskito, Jati"
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Upaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan Melalui Nilai, Resiko, dan Kepercayaan Terhadap Produk Hijau
Waskito, Jati (LPPM Universitas Muhammadiyah Semarang, 2015-08)This study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by considering the environmental friendliness of the product, the perception of the value ...