Browsing Seminar Nasional Riset Manajemen dan Bisnis (SANSETMAB) 2017 by Title
Now showing items 21-30 of 30
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Pengaruh Relevance, Confusion, dan Entertainment Iklan Hijau terhadap Sikap Skeptis Konsumen
(Muhammadiyah University Press, 2017-05-24)The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, and green ad impressions that are thematically relevant, confusing and entertaining nature, against their ... -
Pengaruh Strategi Pemasaran dan Orientasi Wirausaha terhadap Kinerja Pemasaran yang Dimoderasi oleh Lingkungan Persaingan pada Industri Batik Sokaraja, Kabupaten Banyumas
(Muhammadiyah University Press, 2017-05-24)This study entitled "The Effect of Marketing Strategy and Orientation Entrepreneurial Performance Against Marketing That Moderated By Environment Competition On Batik Industry Sokaraja, Banyumas." The purpose of this ... -
Pengkomunikasian Corporate Identity Hotel Syariah (Studi Kasus Implementasi Komunikasi Pemasaran Terpadu dalam mengomunikasikan Corporate Identity Hotel Syariah di Solo)
(Muhammadiyah University Press, 2017-05-24)Corporate Identity is used to introduce himself further about the company. This research is a qualitative case study plural types where the research was conducted in three locations of sharia in Solo. This study aimed ... -
Peran Pustakawan di Perguruan Tinggi sebagai Penyedia Data dan Informasi dalam Menunjang Penelitian Bisnis
(Muhammadiyah University Press, 2017-05-24)In this era of globalization, business competition is very tight. Companies in various industrial sectors in Indonesia are competing to be the best in business competition. In business research, it needs a lot of data ... -
Perempuan Pesisir dalam Kemandirian Ekonomi Desa (Studi tentang Motivasi dan Pengaruh Perempuan sebagai Istri para Nelayan di Kabupaten Bangkalan)
(Muhammadiyah University Press, 2017-05-24)Summary Coastal communities, especially fishing communities, behave differently from farmers or agrarian societies. This difference is largely due to the characteristics of resources that are the main inputs for their ... -
Perkembangan Model Helix dalam Peningkatan Inovasi
(Muhammadiyah University Press, 2017-05-24)Innovation plays an important role in improving economic growth and competitiveness of a country. The realization of innovation requires the support of various parties. This support or participation is often called the ... -
Persepsi Pengajar di Pesantren terhadap Bank Syariah
(Muhammadiyah University Press, 2017-05-24)The purpose of research is to identify the perception of boarding teachers to Islamic bank and to analyze the perception of boarding teachers between one boarding and others. The object of research is conducted at three ... -
Planned Behavior pada E-Recruitment sebagai Penggerak Intention to Apply for Work (Kasus Fresh Graduate pada Universitas Swasta di Jakarta)
(Muhammadiyah University Press, 2017-05-24)There is a need for companies to have a cost-effective, speedy and convenient system to meet their personnel selection needs in highly competitive environment. These days, one way of doing so is via electronic recruitment ... -
Potensi Daya Tarik Wisata Sejarah Budaya
(Muhammadiyah University Press, 2017-05-24)A region surely has a cultural history-based tourism. The study on this issue was very important in the era of regional autonomy because it was not only intersect with the potential of the region, but also the chain that ... -
Strategi Pengembangan Industri Kreatif dengan Pendekatan Triple Helix (Studi Kasus pada Industri Kreatif di Tangerang Selatan)
(Muhammadiyah University Press, 2017-05-24)The purpose of this research is to identify the problems faced by the creative industry in South Tangerang and the strategy of triple helix used for business development can be achieved Methodology / Design The research ...