Browsing Seminar Nasional dan Call for Papers SANCALL 2014 by Author "Waskito, Jati"

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    • Model Meningkatkan Niat Pembelian Konsumen pada Produk Ramah Lingkungan 

      Waskito, Jati (Universitas Muhammadiyah Surakarta, 2014-08)
      The research plan aims to 1) Make a description of the public perception of the value, risks, and rate their confidence in eco-friendly products and 2) Establish a green marketing model by considering the environmenta ...