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Model Meningkatkan Niat Pembelian Konsumen pada Produk Ramah Lingkungan
(Universitas Muhammadiyah Surakarta, 2014-08)
The research plan aims to 1) Make a description of the public perception of the value, risks, and
rate their confidence in eco-friendly products and 2) Establish a green marketing model by considering
the
environmenta ...