Mengintegrasikan Nilai Sosial dan Finansial dari Perspektif Perusahaan

Abstract

The purpose of this article is to provide an overview of how to integrate social and financial values as a corporate responsibility and the importance of integrating both from a company perspective. In particular, this paper aims to develop a conceptual framework that predicts how through corporate strategy can integrate social value and financial returns in order to achieve corporate sustainability in the Indonesian context. The contribution of this article helps provide a general picture for the parties concerned who care about the balance of corporate social and financial responsibility to support sustainability. Conversely, the company's goal is not only to seek profit, but also to improve welfare and help increase economic empowerment and productivity of the community which leads to a positive sustainability of the company.