Born in Social Media Culture: Personality Features Impact in Communication Context

Abstract

At the heart of community life, the media plays an important role and has different effects on society. The information contained in social media can be processed and used to predict the user's personality, which consists of social words, positive emotions, and negative emotions. Personality information can be used as a basis for the public impost of the leaders in a government. In obtaining it is required the existence of a system of personality prediction to the connexion between social media with a person's personality. The feature is obtained from the extraction method Linguistic Inquiry and Word Count (LIWC) is a text analysis program that calculates a word in a psychological category into percentage value, such as social word, positive emotions and negative emotions. The purpose of this study is to find out the relationship of personality features impact in a communication context. The selected text is 130 Tweets of public figures who are being trended topic in Indonesia. The outcomes of this study show that the speeches of public figures on Twitter could be analysed by using LIWC in refers to the personality features. It can be useful for the basic conceptual in a communication of any contexts.