Identifikasi Penggunaan Merek Kolektif untuk Meningkatkan Daya Saing Sentra Produksi Mie Soun Desa Manjung, Klaten, Jawa Tengah

Abstract

The existence of the food processing industry is an important driving force for lower middle class economic growth. This research was conducted in Manjung Village, Ngawen, Klaten, Central Java, which is known as the biggest producing center for soun noodles in Klaten. This study aims to identify the protection of Intellectual Property Rights, especially collective brands in the center of the soun noodle industry in the village of Manjung, Klaten and to study the potential of Collective Brands in increasing the competitiveness in the center of the soun noodle industry in the village of Manjung, Klaten. The method in this study uses two qualitative approaches, namely descriptive approach and normative approach. Data collection was carried out by interviewing 25 producers of soun noodles registered with the Adil Mulya Cooperation. The results showed that the level of awareness of the noodle producer in Manjung about Intellectual Property Rights was still very lacking and collective brand registration for processed noodles products was considered appropriate to be applied. This is done to protect the image of Manjung Village as a production center for soun noodles and increase competitiveness through the production brand of soun noodles in Manjung Village.