Tingkat Keunggulan Bersaing yang Berkelanjutan pada UMKM Kreatif di Daerah Istimewa Yogyakarta dan Antesedennya

Abstract

MSMEs have a significant contribution both in terms of their contribution to Gross Domestic Product and employment. Creative MSMEs are unique, tenacious, innovation so high that they can survive in times of crisis and easily penetrate the global market. Conventional problems that have not been resolved completely result in creative MSMEs being late in their development. This study aims to analyze the factors that influence competitive advantage in Creative MSMEs in Yogyakarta. The study used primary data in the form of a questionnaire with respondents as many as 269 Creative MSMEs in D.I. Yogyakarta. Data analysis used the Structural Equation Modeling (SEM) model. The results showed that financial literacy, business growth, and MSME scale had a significant effect on competitive advantage. While gender and tax literacy have no influence on competitive advantage for Creative MSMEs in the Special Region of Yogyakarta.