A Pragmatic Analysis of Impoliteness Strategies Used in Dailymail's Comments

Abstract

Impoliteness strategy is strategy to attack face or identity or right in communication. Impoliteness involves some kind of conflict between the participants, it happens when their social status, power, and culture different. Culpeper, is a proponent of impoliteness who actives doing research, explains the kind of impoliteness. He formulates impoliteness strategies in 2010, it has five kinds: bald on record impoliteness, positive impoliteness, negative impoliteness, withhold politeness, and off-record impoliteness. The research aims to describe the most occur types impoliteness strategies and the conventional forms of impoliteness used in Dailymail’s comments. This research is focused on impoliteness strategies. This research investigates impoliteness in comments written by the readers in Dailymail, published in 2015-2016. The type of research is descriptive qualitative. The data source of this research is comments of dailymail.co.uk. In collecting data, writer uses the documents were taken from Dailymail’s comments. From the collected data, the writer finds 80 data. The research finding shows that bald of record impoliteness is the most found in the Dailymail’s comments. Then, negative impoliteness (condescend, ridicule, scorn, and frighten), positive impoliteness (call the other name, seek disagreement, exclude the other from an activity, and ignore, snub the other), sarcasm or mock impoliteness, and off-record impoliteness. Whereas, the conventional forms of impoliteness strategies of this research consists of patronising behavior, pointed criticism, and insults.