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The Effect of Strategic Orientation on The Competitive Advantage and Business Performance: A Case of Batik SMEs

dc.contributor.authorIriyanto, Setia
dc.contributor.authorNurhayati, N
dc.contributor.authorSuharnomo, S
dc.contributor.authorRaharjo, Susilo Toto
dc.date.accessioned2020-01-22T02:50:47Z
dc.date.available2020-01-22T02:50:47Z
dc.date.issued2019
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dc.identifier.issn2615-1588
dc.identifier.urihttp://hdl.handle.net/11617/11831
dc.description.abstractPurpose: In Indonesia, there is one specific type of SME (Small and Medium-Sized Enterprise) that is part of the nation’s cultural heritage, namely Batik SME (Batik is a traditional fabric). This study aims to determine the effects of Strategic Orientation on the bussiness performance and competitive advantage of SMEs of Batik in Central Java, Indonesia. Methodology: The method of this study was explanatory survey method with a type of decompressionverification study from primary data obtained from SMEs Batik with a and using PLS SEM in analyzing the data of the book. Results: The results of this study indicate that Strategic Orientation with Path coefficient (β) = 0.32 P value <0.001 (<α = 0.05), have a positive effect on Competitive Advantage with coefficient (β) = 0.46, P value <0.001 (<α = 0.05) which implies on the performance of SMEs of Batik.id_ID
dc.language.isootherid_ID
dc.publisherISETH 2019 (International Summit on Science, Technology, and Humanity)id_ID
dc.titleThe Effect of Strategic Orientation on The Competitive Advantage and Business Performance: A Case of Batik SMEsid_ID
dc.typeArticleid_ID


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