IMPLEMENTATION AND DEVELOPMENT OF HALAL TOURISM IN BANJARMASIN FLOATING MARKET

Abstract

Halal tourism is a tourism object whose activities are carried out in accordance with Islamic teachings by provide warm facilities and services for Muslim tourists. One of them is the Floating Market in Banjarmasin, which is considered suitable for the application and development of the concept of halal tourism. The application of halal tourism in Banjarmasin will have an impact on regional progress and development, especially in the tourism and economic sectors. Because the majority of the population is Muslim, Banjarmasin must have the courage to make a breakthrough to advance its tourism sector by developing halal tourism. Therefore, this study aims to determine how the application and development of the floating market halal tourism in Banjarmasin. This research method uses the type of field research with A qualitative approach, carried out by direct survey to the object of research and supported by picture evidence. Was taken in the Banjarmasin area to be precise in the Floating Market. The subjects are the Banjarmasin City Tourism Office officials and actors or traders in the floating market halal tourism. Data collection includes observation, interviews and documentation, which are then analyzed using qualitative descriptive methods. The conclution is the application of floating market halal tourism in Banjarmasin is in accordance with the general principles of implementing Sharia Tourism. Meanwhile, in terms of development, the Banjarmasin government is still trying to develop and improve the floating market halal tourism both in terms of facilities, from a marketing perspective and a regulatory perspective.