• Login
    View Item 
    •   Home
    • Terbitan Berkala Ilmiah (Journal)
    • Benefit: Jurnal Manajemen dan Bisnis
    • Volume 14 No, 1, Juni 2010
    • View Item
    •   Home
    • Terbitan Berkala Ilmiah (Journal)
    • Benefit: Jurnal Manajemen dan Bisnis
    • Volume 14 No, 1, Juni 2010
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    POLA PENGAMBILAN KEPUTUSAN KONSUMEN ROKOK

    Thumbnail
    View/Open
    5. M NASIR.pdf (146.0Kb)
    Date
    2010-06
    Author
    Nasir, M
    Metadata
    Show full item record
    Abstract
    Age, education of consumer and consumer appetitude have the hand in glove relation to brand election smoke by consumer. This matter is shown by calculation by using Chi Square, Kontingensi C and also C Maks. By using Chi Square, age, education and consumer appetitude yield the X2 count that is 46,157; 28,959 and 36,782. So that this matter show the existence of strong relation among age, education, consumer appetite to brand smoke. Calculation of C Maks for the age of, education and appetitude yield 0,50; 0,57 and 0,52. This matter can show big degree of openness of each factor seenly at difference assess the C and C Maks. Pursuant to calculation of difference of C and C Maks in earning value 0,02 for the age of, 0,22 for the education and 0,14 for the appetitude. This means age factor have the strongest relation to purchasing smoke Gudang Garam compared factor of education and appetitude. Pursuant to hypothesizing expressing that “Age, education and appetitude have the hand in glove relation in product purchasing smoke Gudang Garam consisted by various type, for example : Gudang Garam International, Gudang Garam Surya 12, Gudang Garam Surya 16, and Red Gudang Garam is proven by its truth; while hypothesizing expressing dominant factor its influence in election smoke Gudang Garam is age level”, is also proven by its truth.
    URI
    http://hdl.handle.net/11617/1818
    Collections
    • Volume 14 No, 1, Juni 2010

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    Publikasi IlmiahCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV