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dc.contributor.authorPurworini, Dian
dc.date.accessioned2012-10-31T07:15:11Z
dc.date.available2012-10-31T07:15:11Z
dc.date.issued2010-01
dc.identifier.citationBenoit, William., Blaney, Joseph.,dan Pier, P.M. 1998.” Campaign 96: A Functional Analysis of Acclaiming, Attacking, and Defending”, ACJ Journal. http://www.acjournal.org/www.calpoly.edu/index.htm Bronner, Fred.E., Bronner, Jasper. R., Faasee, John. 2007. “In the Mood for Advertising”. International Journal of Advertising, Vol.26.No.3. Hal. 1-24. “Case Study: Chicago-The Barack Obama Campaign”. 2008. Social Policy. Vol. 10. Hal 1-3. Danial, Akhmad. 2009. Iklan Politik TV: Modernisasi Kampanye Politik Pasca Orde Baru. Yogyakarta: LKIS. Dykman. Jackson. 2008. “What Kind of Voter Are You,” Time. New York :Vol. 172, No. 16.Hal. 62. Dudek, Patrycja.2007.”Negative Political Advertising: Parliamentary Election 2007 Campaign TV Spots”. Hal.1-10. Druckman, James N & Miller, Joanne M.2004. “The Political Psychology of Electoral Campaigns : Introduction to the Symposium”. Political Psychology. Vol 25. No.4. Edwards, George C., Wattenverg, Martin P. & Lineberry, Robert L. 1998. “Elections and Voting Behavior”. http://wps.ablongman.com/long_edwards_ga_12/33/8514/2179653.cw/inde x.html Ekaputri, Tarsih. 2008.” Branding Kandidat Politisi Melalui Media Massa”. http://www.mediakonsumen.com/ Firmanzah. 2008. Marketing Politik : Antara Pemahaman dan Realitas. Jakarta : Yayasan Obor Indonesia. Ghazali, Effendi. “Kampanye Capres Melupakan Pendidikan Politik “. http://mobile.liputan6.com Gibson, Rachel.K. &Römmele, Andrea. 2007.” Political Communication”. Daniele Caramani (ed): Comparative Politics. Oxford University Press; Hal.1-54. “Iklan Politik : Gambar yang Terbelenggu Kata”. Kompas. 27 September 2008 “Iklan Politik : Kecap Politik di Sekitar Kita “.Kompas. 20 Juli 2008. Hal. 17 Iyengar, Shanto dan Prior, Markus. 1999. ”Political Advertising: What Effect on Commercial Advertisers?”. Departemen Komunikasi Standford University. Kirch, John F., Issue Advertising in Political Campaigns Kornblut, Anne E. 2009. “Lessons We Can Believe In Six Truths From 2008” Academic Research Library. Vol. 30. No. 274. Hal. 37. Motanky, Renée A. P. 2004. “Branding, Public Relations and Politics : Reinvention, Spin and Straddling The Line”. http://www.publicity.org/index.htm Mulyana, Dedy. “Mengapa Hade Menang”. http://hadepisan.multiply.com/ “Political Marketing”. Majalah Marketing.2009. “Politics as Usual: Spend, Spend, Spend”. Adweek. Vol. 44. No. 49. Hal. 20.2003 Rakhmat, Jallaludin. 2002. Psikologi Komunikasi. Bandung: Remaja Rosdakarya. Richardson, Glenn.2000. “Pulp Politics: Popular Culture and Political Advertising”. Rhetoric & Public Affairs. Vol. 3. No.4. Hal. 603-626. http://proquest.umi.com/pqdweb?did=500937111&sid=4&Fmt=4&clientId= 80413&RQT=309&VName=PQD Sanders, David & Norris, Pippa. 2002. “Advocacy versus Attack: The Impact of Political Advertising in the 2001 UK General Election”, Hal.1-11. Scammell, Margaret dan Langer, Ana.2006. “Political Advertising : Why Is It So Boring?”. Media, Culture & Society, Vol.28. No.5. Hal. 763-784. Stockwell , Stephen. Taxonomy of the Political Campaign, Griffith University Journal Street, John. 2000. “Prime Time Politics: Popular Culture and Politicians In The UK”. The Public.Vol.7. No.2. Hal.75 – 90. Valentino, Nicholas A., Hutchings, Vincent L., Williams, Dmitri. 2004. “The Impact of Political Advertising on Knowledge, Internet Information Seeking, and Candidate Preference”. Journal of Communication, Hal 337- 354. Wittman, Donald. 2008. “Targeted Political Advertising and Strategic Behavior by Uninformed Voters”, Economics of Governance, Vol.9, Hal. 87-100. Young, Sally. 2007. Jane Caro Rew : “The Persuaders: Inside The Hidden Machine of Political Advertising”, Global Media Journal. Vol.1. No.1. Hal. 1-2. Subroto, Asto.W. “Media Sarana Efektif Kampanye”. http://www.astosubroto.com/ URL : http://tabloidparle.com/%5Cindex.phpen_US
dc.identifier.issn20087-085X
dc.identifier.urihttp://hdl.handle.net/11617/2105
dc.description.abstractIklan politik semakin berkembang luas di masa kampanye pemilu. Kandidat politik berlomba menampilkan iklan yang tersebar mulai dari ranah media luar ruang sampai internet. Iklan politik selalu memberikan harapan bagi pemilih dan kandidat politik. Harapan kandidat agar iklan politik mereka mampu membuat pemilih memberikan suara kepada mereka dan harapan dari pemilih agar mereka mengetahui siapa & apa yang mereka pilih nampaknya masih jauh dari kenyataan. Tulisan ini berupaya untuk menyajikan fenomena maraknya iklan politik yang pada tampaknya hanya berhasil pada tahap mendapatkan perhatian khalayak saja, tetapi belum pada tahap membuat khalayak bersedia memilih setelah mempertimbangkan program dan sosok yang diketahuinya.en_US
dc.publisherlppmumsen_US
dc.subjectiklan politiken_US
dc.subjectsegmentasien_US
dc.subjectisuen_US
dc.subjectimageen_US
dc.titleSERBUAN RAYUAN IKLAN POLITIK : ANTARA HARAPAN DAN KENYATAANen_US
dc.typeArticleen_US


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