Browsing Proceeding by Author "Setyawan, Anton Agus"
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Perilaku Belanja Wanita Perkotaan (Studi Empirik pada Konsumen Department Store Kota Surakarta
Setyawan, Anton Agus; Nugroho, Sidiq Permono (Universitas Muhammadiyah Surakarta, 2013-11-27)This research aim is to analyze the difference perception of shoping value between male and female in Surakarta retail consumers. Shopping value classified in to hedonic and utilitarian value. Hedonic value occurs when ... -
Studi Eksploratori tentang Perilaku Niat Beli Produk Keuangan Syariah
Setyawan, Anton Agus (Universitas Muhammadiyah Surakarta, 2014-11)his study explores purchase intention of syariah financial product. The purpose of the study is to identify factors of consumer’s intention to use syariah financial product. Framework of the study is TRA model proposed ...