Browsing Ekonomi by Author "Chuzaimah"

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ANALISIS ELEMEN BRAND EQUITY PRODUK MEREK “DAGADU DJOKDJA” UNTUK MENENTUKAN KEKUATAN DAN KELEMAHAN MEREK DAGANG PRODUK DI SURAKARTA

Sujadi, H.; Nasir, M.; Chuzaimah (LPPM UMS, 2009-10)

This research aim to to measure strong how brand equity had by kaos oblong product (tshirt) which is pursuant to at some eiuity brand element covering awarness brand research, assosiation brand research, quality percieved ...
ANALISIS PERBEDAAN ETNIS JAWA - CINA (TIONGHOA) DALAM COMPLAINT CONSUMER BEHAVIOR AND INTENTIONS TERHADAP JASA PELAYANAN RUMAH SAKIT DI SURAKARTA

Chuzaimah; Nasir, Moech (LPPM-UMS, 2009-10)

By understanding unsatisfaction and also its effect research to complaint behavior have come to critical factor for company of penetrating strategy pursuer business market. Which sale more tend to to customer existence ...