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Pengembangan dan Implementasi Model Strategi Pemasaran Berwawasan Lingkungan: Studi Empiris pada Masyarakat Jogyakarta, Solo, dan Semarang
(LPPM-UMS, 2011-11)
The main purpose of this study was to assess the effect variables
specific to environmental consciousness and pro-environmental
purchasing behavior in Jogyakarta, Solo, and Semarang. The
descriptive statistic results ...