MODEL INTENTION TO USE DAN INTENTION TO LOYALTY TERHADAP ADOPSI E-BANKING DI ERA E-SERVICE

Abstract

Diversity in the e-banking research models indicates that a behavioral research tends to be developing. In addition, that in the e-banking adoption research models, included in observation setting, shows that the e-banking adoption research is a very interesting phenomenon so that the conclusions, implications and limitations of the previous researches give a chance to carry out further researches suitable to different and unique observation setting. The first year research orients to the examination and map of an e-banking adoption and the second one explores and exploits potency for building intention to use in the ebanking as effort to develop and grow a self-independent banking customer and develop all the potencies in relation to customers into a smart customer. Referring to the diversity in the e-banking research models, the map result is limited to the amount of journals (50 titles). When the journals can be reduced with the diversity in the models and cases in various countries, the implication to the generalization has not been satisfactory. However, these journals are representative to determine a model for building observation setting suitable to a research, included in making questionnaires. Based on the description above and limitation to empirical journals in number as a reference to map, it is suggested that a further research needs to add more journals, particularly to develop the findings of used models and approach as well as method.