MODEL REVITALISASI KAWASAN KOTA LAMA DITINJAU DARI ASPEK KEPARIWISATAAN UNTUK MEMACU DAYA TARIK WISATA DAN MENUMBUHKEMBANGKAN WISATA BUDAYA - SEJARAH: KASUS DI SEMARANG, JAWA TENGAH

Abstract

The research focuses on the analysis of the old city existence related to tourism and on how the old city existence as one of the destinations in Semarang. The data were primary and secondary. The analysis of the data focused on the observation of the old city characteristics associated with historical, existent and socio-economic and culture role or function; thus, the analysis used a qualitative approach. It could be concluded that the old city needs a revitalization program, primarily related to the old city existence historically. The research is limited to 1) the research approach focused on tourism, but not archeology – architectural; 2) research orientation focused on economic approach; and 3) the analysis not referred to synergy with other aspects. The results of the FGD stated that the existence of the Management Agency of Old City Area (BPK2L) is one of the important aspects to manage the city. The problem is related to ownership legality. Identifying the ownership is said to be a priority for supporting conservation – revitalization of the Semarang Old City. The other problem is associated with funding. It is close to visiting tourists continually. The findings showed that there are three aspects in relation to the revitalization of the Old City, namely maintenance, preservation and utilization. For this, building a synergy among three industries - related, core and supporting industries - in the circumstance of Old City is very essential because of the macro implication. The findings also indicated that the Old City area is strategically and characteristically macro so that it is necessary to optimize primary and secondary elements. The tow must be supported with a short- and long-action having an impact on revitalization agenda affecting and tourists’ image and visit.