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dc.contributor.authorSujadi, H.
dc.contributor.authorNasir, M.
dc.contributor.authorChuzaimah
dc.date.accessioned2013-01-25T03:13:27Z
dc.date.available2013-01-25T03:13:27Z
dc.date.issued2009-10
dc.identifier.citationAsssael, Henry (1992), Consumer Behavior and Marketing Action, 4th ed. PWS Kent Publishing Company Boston. Azwar (1986), Reabilitas dan Validitas Intrepretasi dan Komputasi, Penerbit Liberty, Yogyakarta. Churchill, Gilbert, A. Jr. (1992), Basic Marketing Research, Second Edition, The Dryden Press, Edition. Darmadi Durianto, Sugiarto, Tony Sitinjak, Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek, (PT. Gramedia Pustaka Utama, Jakarta, 2001), hal. 3. Davis, Duane and Robert M. Consenza, “Business Research for Decision Making”, Third Edition, Wadsworth Inc, California 94002, 1993. Emory, C. William, Cooper, Donald R., Business Research Methods, 5th ED, , Jilid 1, Penerbit Erlangga, Jakarta, 1995. Engel. J. F, Blackwell R. D, Paul Miniard (1996) , “ Consumer Behavior “ Ed 3, Prentice Hall. Fandy Tjiptono dan Diana Anastasia, Prinsip dan Dinamika Pemasaran, (J&J Learning, Yogyakarta, 2000), hal.38. Kotler. P (2000), “Marketing, Planning, Implementing and Analizing”, Mellenioum Edition, Prentice Hall. Kussudyarsana (2002), “Mengkaji Peran Brand Extension dalam Pemasaran Produk Baru”. Journal Benefit FE UMS. Melhotra, Naresh K., ”Marketing Research an Aplled Oeiented”, Prentice Hall International, 1993. Retnewati Berta Bekti, 2003, Jurnal tentang “Strategi Dan Revitalisasi Merek Menuju Pengelolaan Merek Jangka Panjang”. Jurnal tidak dipublikasikan. Singgih Santoso, Aplikasi Exel pada Marketing & Riset Konsumen, (Jakarta, PT Elex Media Komputindo, 2001), hal 224 Soehadi Agus W. 2003, Jurnal tentang “Brand Valuation: Financial Approach To Evaluate Brand Performance”. Jurnal tidak dipublikasikan. Suparmoko M, “Metode Penelitian Praktis”, ED 3, BPFE, Yogyakarta, 1991. Suratno; Lincoln Arsyad, “Metodologi Penelitian Untuk Ekonomi dan Bisnis”, UPP AMP YKPN, Yogyakarta, 1995.en_US
dc.identifier.urihttp://hdl.handle.net/11617/2602
dc.description.abstractThis research aim to to measure strong how brand equity had by kaos oblong product (tshirt) which is pursuant to at some eiuity brand element covering awarness brand research, assosiation brand research, quality percieved research and loyalty brand research. Research internal issue express strong how equity brand had by Kaos oblong product (t-shirt Dagadu Djogya brand) seen from some equity brand element. Given hypothesys that is pursuant to some equity brand element analysis covering awarness brand research, assosiation brand research, quality percieved research and loyalty brand research in the reality kaos oblong product (Brand Dagadu Djogya T-shirt) have strong equity brand Result of analysis for the brand of awarness show kaos oblong product (T-shirt Brand Dagadu Djogya) reside in on course mind of top equal to 48% compared to the other brand; for the analysis of recaal brand represent most brand often referred as by consumer equal to 46% and recognition brand analysis show result equal to 49% consumer which must be reminded in recognition awareness. For the analysis of assosiation brand research show result of used instrument [is] relying on ( r11 > r(0,05) or 0,5476 bigger 0,195). For the analysis of quality percieved brand research show result of oblong kaos product (Brand Dagadu Djogya T-shirt) have higher level infortance from at its its his while result of royalty brand analysis show responder average value which is kommitted which is switcher equal to 3,137 and which is in buyer hubitual classification equal to 2,412 for the consumer of in buyer satisfied category equal to 3,775 (70,59%) replying to satisfy, to in brand the liking category equal to 3,46 (42,57%) and in buyer kommitted category equal to 2,774 (18,63)en_US
dc.description.sponsorshipLAPORAN DOSEN MUDA DIKTIen_US
dc.publisherLPPM UMSen_US
dc.subjectAwarness Brand Researchen_US
dc.subjectAssosiation Brand Researchen_US
dc.subjectQuality Percieved Research and Loyalty Brand Researchen_US
dc.titleANALISIS ELEMEN BRAND EQUITY PRODUK MEREK “DAGADU DJOKDJA” UNTUK MENENTUKAN KEKUATAN DAN KELEMAHAN MEREK DAGANG PRODUK DI SURAKARTAen_US
dc.typeThesisen_US


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