| dc.description.abstract | The study aims at describing the level of initial utterance of advertisement
discourse of job vacancy in printed mass medias, stating their sentence variations, stating
the sum of sentences in each discourse, and stating elliptical markers on the
advertisement discourse formation of the job vacancy.
The analyzed method used are, first, referencial equivalent method was used to
describe the level of initial utterance of discourse title pn the advertisements. Secondly,
markered-read technique was used to express the variaton and sum of sentences or
syntactical markers on the discourse. Thirdly, the researcher uses paraphrasing technique
of distribuitional method to state elliptical markers on the discourse formation. The
paraphrase technique was used to produce paraphrasal utterance forms grammatically and
they are aceptable meaningfully (Sudaryanto, 1993: 84)
The research results show that the advertisement discourse are in the forms of
words and phrases when they have titles. On the other hand, when they have no ones, the
initial constitual of the discourse, both in words and phrases, the function as P of the
discourse body. The use capital letters does not indicate that the constituents function as
the title. The found sentence variations are declaratives and imperatives that are
appropriate with the authors’intentions. They are informing and requesting. Each
discourse consists of two to ten (2-10) sentences. The first or second constituent containts
applicants’ qualifications in detail. Finally, elliptical markers vary. They are deletion of
coma, point, exlamation mark, affix, word, frase, and clause. By paraphrasing –replacing
their markers- the sentence variations both declarative and imperatives and the sum of
sentences (2-10) can be describe. | en_US |
