| dc.description.sponsorship | This research analyzes the measurement of personal shopping value. Research in
marketing which measure the relationship among construct have similar problems. The
correlations among construct is very low or different from the theory. This problem occur
due to problems in validity and reliability of the construct. This research overcome this
problem by conducting scale purification of PSV instrument. PSV instrument is the
measurement of personal shopping value. Personal shopping value contains of two
dimensions, they are hedonic value and utilitarian value. The respondents of this research
are undergraduate student in business. We use convenience sampling methods. The tools
of analysis in this research are EFA and SEM. The result shows that PSV is not a
recommended measurement in analyzing the shopping value behavior. | en_US |
