PENGARUH PENERAPAN TANGGUNG JAWAB SOSIAL TERHADAP PENCAPAIAN PRODUKTIVITAS PERUSAHAAN (SURVEY PADA PERUSAHAAN ROTAN DIKABUPATEN SUKOHARJO)

Abstract

Social responsibility is a task of the company that is not only providing goods and services for society, but also keeping the quality of physical and social environment. A company can be stated as the company that has implemented its social responsibility if socially its management has a vision of operational performance which is not only realizing the company’s profit but also increasing the social welfare. The purpose of this research is two know whether there is an influence of implementing social responsibility toward company’s productivity achievement or not. The population of this research id 40 managers at rattan companies in Sukoharjo regency. The sample of this research is 30 junior managers / division heads. To analyze the collected data, this research applies simple linier regression analysis and T-test. The result of the research shows that there is a significant influence of implementing social responsibility variable has a positive influence toward company’s productivity achievement as aquel as the regression co-efficient. Thus, the research hypotesis that states there is a significan influence of implementing social responsilibity toward company’s productivity achievement can be proven.