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| dc.description.abstract | The purpose of in this research is to analyze factors influencing customer in
choosing Mini Market as place of going shopping customer market in district of
Banjarsari Surakarta the year 2011.Population which will be checked is all public in
district of Banjasari Surakarta which is consumer market in area Kecamatan
Banjarsari Surakarta, while sample applied 100 publics. Data analytical method
applied in this research is factor analysis, multiple regression, t
test
, F
, and the of
determination. The conclusion obtained is (1) the conclusion of the factors analysis
shows that there were 15 indicators have influence in customer choosing to market (2)
there is 6 new variable that influencing the consumer in choosing market that is quality
of service, various and quality of product of minimarket, location and promo, and
perception about price, design market, and the attribute physical attribute, (3) variable
of quality of service and various and quality of product have influenced to customer
choose to minimarket, and (4) variable of service quality factor was factor that most
dominant to election of customer in choosing mini market at Banjarsari Surakarta.
test | en_US |
