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| dc.description.abstract | Purpose of in this research is for analyze price influence, brand, image, and
relationship effort to evaluation of consumer at brand motorbike Yamaha in Weleri
Kendal. Population which will be checked is all public using motor Yamaha in region
Weleri Kendal, while sample applied 100 publics motor Yamaha in region Weleri Kendal
during the observation. Data analytical method applied in this research is multiple
regression, test t, F test, and determination test. Before done data analysis beforehand
is done examination of classic assumption. The conclusion obtained is (1) the regression
equation of a line explain that positive change at fourth of independent variable (price,
brand, image, and relationship effort) will increase variable dependent evaluation of
consumer), (2) variable brand and image has influence significant partially to evaluation
of consumer at motor Yamaha in town Weleri Kendal, (3) variable price and
relationship effort has no influence significant partially to evaluation of consumer at
motor Yamaha in town Weleri Kendal, (4) there was price as variable influence, brand,
image, and relationship effort in stimulant to evaluation of consumer at motor Yamaha
in town Weleri Kendal, and (5) various change of evaluation of consumer at motor
Yamaha in Weleri Kendal is influenced the change of price variable, brand, image, and
relationship effort equal to 44,5%. | en_US |
