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    • Volume 4 No. 2, Juli 2012
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    • Volume 4 No. 2, Juli 2012
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    MOTIF PERSONAL BRANDING MAHASISWA UMS DI FACEBOOK

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    Date
    2012-07
    Author
    Puworini, Dian
    Sugiyanti, Arif
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    Abstract
    This paper investigates the students' motives in using Facebook for personal branding. In this study, 4 motives were generated to describe personal branding. These motives were coded into 12 indicators which were completed by 401 Facebook users. Construct validity identified that 2 items of updates status, 3 items of shared identity, 3 items of self explored and 1 item of social facility are valid. The data shows that Facebook is a useful tool that can describe someone’s image based on his intended use, and also illustrates the students' motives in using Facebook.
    URI
    http://hdl.handle.net/11617/3074
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    • Volume 4 No. 2, Juli 2012

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