Hubungan antara Emotional Bonding dan Citra Kualitas Produk dengan Minat Membeli pada Konsumen

Abstract

This study has the objective, (1) determine the relationship between emotional bonding and the image quality of the product by the consumer buying interest, (2) determine the relationship between emotional bonding with consumers buying interest, (3) determine the relationship between product quality by buying interest the consumer, (4) how high the interest rate on consumer purchase, (5) how high emotional bonding, (6) how high image quality of the product, and (7) of the dominant variables between emotional bonding and the image quality of the products of consumer interest in buying the . The study population was all residents in the village of Tell kecamata Tell Semarang regency. The number of samples in research in iadalah 64 mothers who participated PKK activities. The

sampling technique used is random sampling technique. Data analysis using correlation techniques anareg. Conclusions from the data analysis, namely, (1) there is a signifi cant positive relationship between emotional bonding and the image quality of the product by the consumer buying interest, (2) there is a positive relationship between emotional bonding with consumers buying interest, (3) there is a negative relationship between image quality of the product by the consumer buying interest, (4) interest on consumer buying was classifi ed, (5) emotional bonding as very high, (6) the image quality was classifi ed as production, (7) emotional bonding variables have more infl uence than the dominant image of the variable of interest in buying a quality product to consumers.